Fragrance maker Demeter has introduced a new pizza scented cologne for men and perfume for women. It's said to have the scents of "tomato sauce, creamy mozzarella and a touch of oregeno."
Creator Mark Crames says "This is an experiment. We'll find out if we're crazy, or if this makes sense." This comes from the same company who also gave us perfumes scented like turpentine and rubber.
I, for one, would be highly attracted to a woman who smelled strongly of pizza. I'd assume she worked at Pizza Hut and could get me the employee discount.