Are you ready for the Big Game?? :) Cuz I am not licensed to say the official title of it....but we all know that its coming up soon.
I am suprised at the lack of excitement about it from the old hubby tho...he is not a fan of one of the coaching brothers...so its super excited for the game this year. That and he usually goes to bed about the time it starts anyways!
But I do enjoy the commercials during the game. These are commercials that are worth watching...most of the time. These are ones that aren't just thrown together for some sale, but ones thought out and planned and usually have a lot...a LOT of money spent on them. And they are usually a secret.
But not this year, at least not with Coke.
This year not only is the commericial coming out early, but also is asking YOU to choose how it ends. ( anyone else flashing back to those books we had as kids where you got to choose the adventure and how it went?) But there are 3 ways the commerical can end and people can vote on it all the way to game time....
Sounds fun.
Last year, remember how they had the polar bears hanging with you thru out the game and had them commenting on the game and half time and such. About 9 million people played along. This year, not that...but if you do hang with them thru the game....you could win a free coke. As A Thank you from coke. Thats cool.
Here is the article from ABC News that made me start talking about this whole thing anyways!
Coca-Cola today became the first major advertiser to release its Super Bowl ad, launching a "gamified" campaign that invites viewers to choose the ending to its commercial.
The soft drink company released its ad, The Mirage, produced by ad agency Widen+Kennedy that will air on Super Bowl 2013 on Feb. 3, traditionally the biggest television audience of the year.
Starting today, viewers can vote online to choose which of three groups of characters -The Cowboys, Showgirls and Badlanders - will win the iconic beverage in the commercial, thereby determining which ad ending will air on Super Bowl Sunday.
Until the end of the Super Bowl, viewers can also vote to "sabotage" the competing two groups.
Coca-Cola's marketing team said they didn't want to simply produce a sequel to last year's polar bear campaign, which included the bears' live online reactions to the football game, half-time show and commercials.
"Last year's social media playbook was good, but it was limited," said Pio Schunker, senior vice president of Integrated Marketing Communications of Coca-Cola North America.
This year, Coca-Cola's campaign will have a Super Bowl marketing presence all the major social media outlets: Twitter, Facebook, Instagram and Tumblr. Users can not only vote on CokeChase.com, but also tweet their votes with a hashtag.
Larry Woodard, Graham Stanley Advertising's CEO and president, said advertisers are being challenged to meet people "where they are," instead of asking them to log into another online platform.
"The holy grail would be able to meet somebody inside their own user experience," Woodard said.
To incentivize users to stay "engaged" in its marketing campaign, Coca-Cola will offer the first 50,000 users who stay engaged after the game a free Coca-Cola beverage through mycokerewards.com.
Inviting users to continue participating in its post-game marketing was one of Coca-Cola's biggest lessons from last year's campaign, which engaged 9 million people, said Schunker.
"We forgot to thank them for showing up," Schunker said.
